De Beers Diamond History

De Beers Diamond History. The diamond industry was struggling with a period of increased supply of diamonds with a lesser demand for them. By the mid 1930s de beers had diamond stock valued at four times its annual sales. Diamonds became a symbol of love thanks to de beers which is fitting since de beers became what it is today because of a love story.

The diamond industry was struggling with a period of increased supply of diamonds with a lesser demand for them. De beers 80 year stronghold on the diamond industry was one of the most impressive and fascinating in history. In the succeeding years de beers used its power to control every emerging market that posed to become a competitor. Despite de beers presence lebanese traders within sierra leone quickly discovered the immense profits that could be made by smuggling diamonds out of the country.

By the mid 1930s de beers had diamond stock valued at four times its annual sales.

The diamond history of sierra leone began in 1935 when de beers legally took complete control of the dining prospects in sierra leone for the next 99 years. Courtesy de beers the story of the modern diamond market really begins on the african continent with the 1866 discovery of diamonds in kimberley south africa. Let s take a critical look at how the company used marketing to create and manipulate demand for diamonds from nothing. The love of money. Created billions of years ago deep within the earth the resilience and brilliance of diamonds enthralled ancient civilisations just as they continue to enchant us today their natural beauty and symbolism crossing cultures and continents.